Daily Bread Food Bank
graphic design, packaging, copywriting
A promotional mailer campaign exploration that applies three-dimensional principles of packaging onto marketing techniques.
This collaborative project heavily emphasizes on copywriting: each parody of successful food brands are accompanied by comedic and slightly sardonic stories of hunger in Toronto. The mailers include an invitation to an emergency food drive and assemble into miniature packages.
These small novelties can be easily applied onto keychains and POP displays at grocery checkouts.