Toronto Bike Plan
graphic design, typography
A dual-purpose information booklet design for the Toronto Bike Plan 2009: An Update. The piece functions as both a brochure as well as miniature poster spreads that could be hung on fridges or bulletin boards.
The idea was to liven up what would otherwise be boring informational government brochures. Inspired by Spanish club posters, these visually compelling spreads target a more youthful demographic and functions as both a graphic and informational piece.